One mistake can be all it takes, and such mistakes are rarely forgotten.Īccording to the HubSpot survey, 68% of people express an intention to pay a little more for good customer service, and 89% will be more inclined to make a repeat purchase from a company after a pleasant customer service experience. Brand reputations can be riding high on good PR one day, mocked, vilified, and demonized the next.

Why Provide Customer Service on Soсial Media?Īccording to statistics by Smart Insights, 58.4% of people on the planet have a social media presence, of which, over a third use social media to find out about companies, their products, services, and reputation.Ī command over social media that develops brand visibility and identity positively engages an audience, and plays a part in the conversations of the day, is arguably more impactful on a company’s prospects than marketing and advertising drives.

Customer Loyalty Is an Investment in the Future of Your Business.

How to Respond to Complaints on Social Media?.

What Can You Do? Measures and Preventive Action.

Social Media Management: How Can It Go Wrong?.

Why Provide Customer Service on Social Media?.Social media platforms lay out unlimited opportunities for brands and businesses to interact with their market, curate their public image, and win over new customers, even loyal fans. Social media defines and drives today’s discourse.

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